Free Strategic Framework · 2026
🧭

Stop & Think 2.0

The 8-week transformation framework to build competitive advantage and make strategy simple enough for everyone in your company to own it.

Origin Canvas + Futures Canvas + Growth Loop Canvas = Sustainable Competitive Advantage
A message from the creator

You are busy operating.
You are not building strategy.

I've walked into hundreds of boardrooms across Latin America. Family businesses, scale-ups, mid-size firms — all of them deeply operational. Brilliant founders running from meeting to meeting, with no time to lift their heads and ask the question that actually matters:

Where are we going — and do we have what it takes to get there?

The hard truth is this: 95% of employees cannot explain their organization's strategy. Not because they're not smart. Because no one ever made it simple enough to understand, own, and execute.

Companies in emerging markets face a unique challenge: high uncertainty, thin margins, and constant pressure to stay operational. The tools built in Silicon Valley or Zurich were never designed for this context. They were not designed for you.

"The question is not whether your market will change. It already is. The question is whether you will build the capabilities today to win in the market of tomorrow. This framework forces you to decide."
F
Felipe Afanador Cortés
Founder & Principal Consultant · AFCO Consulting & Associates

Video coming soon

Felipe Afanador Cortés · Why I built Stop & Think · 30 sec
Choose your format

Three ways to use the canvas

Same strategic logic. Different use cases.

Reference Edition
📋
Canvas with Questions
Guided prompts for each block
  • Full strategic prompts for every section
  • Hard Choices framework with full context
  • 3 uncertainty scenarios explained
  • Best for: self-study and preparation
Open Reference Canvas →
Blank Edition
✏️
Canvas to Print
Clean writing space for workshops
  • Block numbers and titles only
  • Ruled writing lines in every section
  • Company / date / facilitator meta row
  • Best for: in-person workshops and teams
Open Blank Canvas →
Interactive Edition
💡
Canvas to Fill Online
Type, save and export your strategy
  • Type directly in every block
  • Auto-saves to your browser
  • Export and reload as JSON file
  • Best for: remote teams and async work
Open Interactive Canvas →
The Framework

The 3 canvases of Stop & Think

An 8-week structured journey from diagnosis to sustainable competitive advantage

Weeks 1–2 · Diagnosis
Canvas 01
🧬 Origin Canvas
Where do we come from? Purpose, values, key growth moments, and the real competitive assets you've built over time.
Weeks 3–4 · Analysis
Canvas 02-A
🔍 Present Reality
Who are we today? What we do, who we serve, how we operate, and why we win. The honest baseline.
Weeks 4–5 · Hard Choices
Canvas 02-B
⚡ Futures Canvas
The 6 hard questions you cannot avoid. What to challenge, where to grow, which capabilities to build, and how to write your strategy in 2 sentences.
Weeks 5–6 · Experimentation
Canvas 02-C
🎲 3 Uncertainty Scenarios
High, medium, and low uncertainty. Choose your bet. Build the bridge from today to tomorrow.
Weeks 7–8 · Creation
Canvas 03-A
🔄 Growth Loop Canvas
How your firm creates, captures, and shares value sustainably with all stakeholders.
Weeks 7–8 · Creation
Canvas 03-B
🚀 The 90-Day Bridge
The Value Growth Loop flywheel and the 3 critical actions the team commits to executing immediately.
♾️
The Infinite Game
Sustainable Growth Business Theory
Strategy is a living theory — not a one-time exercise. The canvases are designed to be revisited every quarter as new evidence emerges and the business evolves.
How to use it

Three ways to run a session

1

Prepare alone

Open the Reference Canvas before the session. Read the strategic prompts, gather relevant data, form your hypotheses. Show up to the workshop with a clear point of view — not a blank mind.

2

Run the workshop

Print the Blank Canvas on A3 or tabloid. Work block by block with your leadership team. Fill it by hand, challenge assumptions, align on direction, and make the hard choices together. Strategy is a contact sport.

3

Capture & share

Open the Interactive Canvas, type your conclusions, save as JSON, and share with stakeholders asynchronously. Come back every quarter and improve the strategy. A great business, like a great team, evolves every season.

About AFCO Consulting

We help mid-size organizations in Latin America build competitive advantage by transforming the way they think, decide, and grow. Stop & Think 2.0 is our core strategic framework — free to use for non-commercial purposes.

www.afcoconsulting.com · felipe@afcoconsulting.com